Thoughts before easter:
- I managed to figure it out some planning tips for promoting a website on TV; we have a new campaign coming up in a few days;
- research insight: there are people watching/listening the TV news while surfing (in prime time
);
- wines are finally taking of in Romania – huge effort just to place the word “wine” in media these days; Continue reading ‘Easter – campaigns, TV, product placement, sales’
Archive for April, 2008
I was blogging one month ago about Boom and their new contextual service. Gabi had a sneak preview on his blog.
A few weeks ago, in a meeting, they told me that they need 1-2 months to implement this service in all their network.
Continue reading ‘Boom vs. Google – contextual advertising ready to launch’
- 69% of Romanians do not use the Internet (compared to the 40% EU average);
Continue reading ‘i2010 progress report’
I had a full day yesterday meeting interesting people all over the town ![]()
The intervention on Radio Romania was about the perfect day at work and how to get a raise from your boss (I was surprised again to find out how many people still listen to this radio station).
Continue reading ‘Yesterday: TVR, Radio Romania, HotNews party’
For the first time in Romania, the online edition of a website has a printed extension ![]()
Vinul.ro started in 2005 and as we speak is the no.1 wine magazine in Romania covering news and events from the industry and providing weekly wine reviews for its readers. I must say that for Cezar, this is a dream come true and the project is quite a challenge.
Continue reading ‘Vinul.ro – printed edition’


