Thoughts before easter:
- I managed to figure it out some planning tips for promoting a website on TV; we have a new campaign coming up in a few days;
- research insight: there are people watching/listening the TV news while surfing (in prime time 
);
- wines are finally taking of in Romania – huge effort just to place the word “wine” in media these days; Continue reading ‘Easter – campaigns, TV, product placement, sales’
Archive for April, 2008
I was blogging one month ago about Boom and their new contextual service. Gabi had a sneak preview on his blog.
A few weeks ago, in a meeting, they told me that they need 1-2 months to implement this service in all their network.
Continue reading ‘Boom vs. Google – contextual advertising ready to launch’
- 69% of Romanians do not use the Internet (compared to the 40% EU average);
Continue reading ‘i2010 progress report’
I had a full day yesterday meeting interesting people all over the town
The intervention on Radio Romania was about the perfect day at work and how to get a raise from your boss (I was surprised again to find out how many people still listen to this radio station).
Continue reading ‘Yesterday: TVR, Radio Romania, HotNews party’
For the first time in Romania, the online edition of a website has a printed extension
Vinul.ro started in 2005 and as we speak is the no.1 wine magazine in Romania covering news and events from the industry and providing weekly wine reviews for its readers. I must say that for Cezar, this is a dream come true and the project is quite a challenge.
Continue reading ‘Vinul.ro – printed edition’
