Bogdan Gavrila – Core Target

Thoughts before easter:
- I managed to figure it out some planning tips for promoting a website on TV; we have a new campaign coming up in a few days;
- research insight: there are people watching/listening the TV news while surfing (in prime time );
- wines are finally taking of in Romania – huge effort just to place the word “wine” in media these days; Continue reading ‘Easter – campaigns, TV, product placement, sales’

I was blogging one month ago about Boom and their new contextual service. Gabi had a sneak preview on his blog.

A few weeks ago, in a meeting, they told me that they need 1-2 months to implement this service in all their network.
Continue reading ‘Boom vs. Google – contextual advertising ready to launch’

EU: ICT Progress Report:

- 69% of Romanians do not use the Internet (compared to the 40% EU average);
Continue reading ‘i2010 progress report’

I had a full day yesterday meeting interesting people all over the town
The intervention on Radio Romania was about the perfect day at work and how to get a raise from your boss (I was surprised again to find out how many people still listen to this radio station).
Continue reading ‘Yesterday: TVR, Radio Romania, HotNews party’

For the first time in Romania, the online edition of a website has a printed extension
Vinul.ro started in 2005 and as we speak is the no.1 wine magazine in Romania covering news and events from the industry and providing weekly wine reviews for its readers. I must say that for Cezar, this is a dream come true and the project is quite a challenge.
Continue reading ‘Vinul.ro – printed edition’

We have a media partnership this year with ASER (local student NGO in Romania), promoting their projects on our student network and I had the pleasure of meeting the big team yesterday in a special workshop only for the members.
Continue reading ‘Akademics workshop – online buzz’

I was invited this evening to speak about JOBfest in a TV show on EuforiaTV and at some time I saw a spot promoting a contest on their website. 

Thought to myself: It’s a great thing that local televisions started to promote websites (I remembered  my last visit to Poland: I could easily notice websites mixed in every TV spot/show. Many things to explore from their evolution/migration ;) ).

After Saptamana Financiara and Financiarul, Jurnalul National has a new online version.

BRAT released their SATI numbers (btw, Arina still working till late over there) and I’m just happy to see my website in TOP20 with 586.587 unique clients in March 2008.

MEDIA: I’m reading blog posts about BRAT, Gfk and football.

I try to see the numbers one year from now.

IAA: Felix Tataru is the new vice president at IAA Worldwide. This is also a great news for our Romanian IAA YP chapter since we now have the support of the vice president – Dan Petre has daily posts from the IAA Summit in Washington.

CAREERS: JOBfest begins this Friday (interactive jobs from navidoo, CTM, Magnetique). Maybe you’ll find the perfect career opportunity

ME: thinking, working and building around the clock (we experiment a new media mix with TV, BTL and online but that’s another story).

I try so see the numbers 10 years from now.

Traian has a post about entrepreneurship, social networking and do bands:

Find out more: Entrepreneurship week at Stanford

As we speak the first movies (news coverages) from today’s “anti-NATO protests” (10 people with 5 banners) are uploaded on YouTube (very good angle in the footage – they look at least 30  ). Well, sad news, the movies don’t respect the copyright laws and although I see there are users eager to plant them, by tomorrow morning the uploads will be probably deleted.

Viral seeding is very trendy these days and I guess people are preparing another viral campaign. One interesting thing to notice: uploads/patterns from Romania/Ukraine.

Eva Manasieva, yesterday before the party. Always a pleasure.

Info: 3.000 foreign journalists at the NATO Summit, already over 20.000 articles mentioning “Bucharest, Romania”, primetime coverage, positive stories… still counting.

The NATO Summit in Bucharest turned everybody on and we had the chance to see many interesting campaigns coming to life. Monitoring viral campaigns is not a thing I do only daily basis but I didn’t expected that the Internet would be so exploited.

This week had the most viral campaigns (very interesting to follow the media mix):

- 1 anti-NATO campaign (BTL component, poor viral planning, very good reach);

- 1 anti-governmental subversive campaign (social, NATO related) – very good reach (planned and executed in Romania, good media mix, very good results) – probably the best viral campaign this year;

- 1 anti-corporate campaign (TELECOM, NATO related) – good viral seeding (poor overall planning);

- 1 anti-corporate campaign (FMCG, pure commercial) – good viral seeding (local planning, very good media mix);

- 2 anti-U.S. campaigns (poor planning, poor execution, BTL + viral, 1 with a very good insight);

And the week is not over yet

A few days ago I was blogging about JOE and their special campaign for today – they didn’t get me yet – but there was a planner that really tricked me with a funny viral sms trick:

I received an SMS from “Home” telling me “Dear, I’m pregnant…” – After checking again the number (usually is my mother calling with that id) I discovered the signature from Love Plus and of course, discovered who was behind this.

This is the third time Love Plus reached me this year (14th of February, 1st-8th of March and now this).

Luminita Bostinaru (Past: Senior Brand Manager at Vodafone, Advertising Sales Manager at Publimedia) plans to launch eWatch (15.04.2008) – online advertising monitoring product introduced by E RESEARCH CORP SRL.

The idea behind this business is to have a transparent market – every website should introduce (for free) a monitoring script so that the server can get info about the campaign (advertiser, brand, page views, etc.).

Paid services: they charge 400 EUR/month/ full access to the statistics, online PR/blog monitoring.

Interesting to follow -> either a stunning success in 3 years, or just another start-up struggled by the industry.

I don’t see it happening but then again, I’m optimistic

LATER EDIT: 100.000 EUR investment (Daily Business)