Bogdan Gavrila – Core Target | Business Blog

After Saptamana Financiara, here is the new online version of Financiarul.com

Having a .com domain (.ro is already registered to another entity) can cause confusion and related traffic issues – here is a link showing +250,5% traffic raise for financiarul.ro – interesting case study

BRAT 10 YEARS – Anniversary and party this evening at 19.00, Grand BallRoom, JW Marriott Bucharest Grand Hotel.
This is the second event reuniting the media industry this week (IAA opened the first champagne two days ago ) and this time I do hope to meet some of the SATI members.

Special thanks to Arina – I know she’s been working afterhours (met her at least 3 times after 19:30 in the IAA House) for this event and I do hope everything will run smoothly.

See you tonight!

LATER EDIT: Silviu Ispas (ARBOmedia) is the new BRAT president (this is his third time).

It’s not official yet but I had a sneak peak into my publisher account and I saw the new function regarding “campaign reports”.
Now you can find in a few seconds vital informations about a running campaign (executive summary, performance evolution or billing & pricing) with just one click (in the previous version, there was a full journey for gathering this type of info).

This is probably the best news this month for all the planners “blessed” with the gift of reporting

Google is one step ahead as they already started today their first campaign promoting GMAIL (their ads are running on Boom, probably on other networks too).

Yahoo, on the other hand, already reached their critical mass of heavy users and now focus on research.

Big budgets involved. More to come (all the Internet players entering Romania will spend 3-3,5 million eur in online advertising only for the beginning – this is something out of the blue for the agencies: their plans were for 2008 were looking good with the olympic/football games and elections coming up but the extra +3 mil won’t bother anybody).

IAA Excellence Awards + the biggest marcomm party in Romania – tonight Becker Brau Live Music. Hope to meet you guys there.

Ramona was seeding virals this afternoon. Since I love Joe, here’s a link for their new special project (1st of April).

YP and our plans for students explained here.

If you have a nice website with a growing audience, I’m buying and financing (I’m also interested in partnerships).

Neogen more popular than Yahoo in Bulgaria.

Saptamana Financiara has a new layout (Gamulescu behind the scenes).

ADC*RO has its first students.

Cosmote moves to MindShare Media (GroupM / WPP).

Olimpiadele comunicarii – coming up.

Yahoo is focusing on their e-mail ads. They started to do… stuff

CareerBuilder is here (I gave you a clue here) – they already have a person for Romania.

4/5 planners seem to care about Feminis (have a strong opinion on the matter).

Val Voicu told me Feminis was a great viral project.

4/5 planners have complaints when working with ARBOmedia.

I’m very busy these weeks.
The sun is shining over Romania