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Archive for February, 2008

Friday surf

- Valentine’s Day planning challenges (and hope for procrastinators);

-ANRCTI – .ro domains problem – open letter;

- The Apple Effect: 1 Million Searches for 3 little ads;

- January 2008 Search Market Share: Google Who?;

- Radu Rizea and the wine corks;

- The Group and Vlad Stan launch Navidoo – press release;

- Get ready for masked Olympians in Beijing :)

- Vanity plates sell for millions (+great Suzuki ad in the page)

- Smaller version of the solar system is discovered.

My first meeting starts in 45 min. and… It’s friday! :)

Hi5, ARBOmedia :)

hi5
I don’t know why (probably because of my writing) people thought that I’m in some kind of war with Hi5. Well… no. In my world it’s called “freedom of speech” and sharing ideas – this will always have positive effects and at the end of the day we are all… friends :)

NOTE: Picture taken yesterday showing me, Tavi (ARBOinteractive) & Gabi (Boom) waving at all our blog readers.

This post is dedicated to Zoso – man, please put me back in your reader :)

Zoso + Fusu – viral media from Flu

Flu.ro is the latest project started by Medianet – the site is targeted on women and sold by ARBOinteractive. Today they launched a blog and a viral Valentine’s Day movie for the online industry presenting Zoso (Vali Petcu – one of the most visited bloggers in Romania) and Calin Fusu (CEO at Neogen).

“Happy Valentine’s Night” (to quote the special Love Plus campaign running today on every website) and enjoy the movie:
Continue reading ‘Zoso + Fusu – viral media from Flu’

news flash – internet advertising (updated)

- Neogen – no longer represented by MPI;
- BRAT meeting at 11:00 – some people expect blood;
- Doru Panaitescu started to promote Mirabilis (ex ARBO) in direct sales;
- Google Bucharest SRL more active;
- Limelight Networks exploring .ro;
- ARBO no longer (never was) exclusive seller for Hi5.com – see Google Romania;
- Cristofor Iosub (Ogilvy Romania) moves to Switzerland; Continue reading ‘news flash – internet advertising (updated)’

Penfolds Grange for the wine master

Don’t try to reach me on the 18th (I know It’s on a Monday) – the wine lovers will celebrate a special event dedicated to one special person (and very dear to me) and it seems that someone managed to bring from Australia (and for the first time in Romania) a bottle of Penfolds Grange.

I’ve met the Australian wines for the first time last summer (thanks to Carl Reh Winery) and a few days ago at the official wine tasting – I recommend with a open heart the Penfolds – Bin 28 Kalimna Shiraz and the Penfolds – Bin 128 Coonawarra Shiraz.

The Penfolds Grange bottle scheduled to be opened on the 18th will be quite an experience as this wine is extremely rare – only several of these sets are known to exist worldwide.

Some people say that Penfolds Grange is “the ultimate collection for any serious wine connoisseur” and probably this is the reason why the latest two collections were sold for 185.000 eur – approximately 30.000 eur for a 1951 bottle.

Google interested in Scala Thompson Romania

This is another exclusive news I dare to publish regarding the Google account for Romania – it seems that Scala Thompson is on someone’s short list (there is a written proof for this).

I wonder how will this affect their partnership with Synergy.

Yahoo! employees use Google

Here is something fun: the Yahoo! employee in charge with entering Romanian Internet market uses Google and Internet Explorer for searching the web.
Yahoo employees use Google

It seems that Yahoo! Europe is interested in organizing an Internet event in Romania (I found this by analyzing this employee’s behavior/searches on some Romanian websites using public information/tools). If he manages to organize the launch, I hope he also invites me but meanwhile I’m just happy he could find my blog useful ;)

PS: I bet you can hardly find a parking place on Rue Guillaume Tell :)

Romanian Internet advertising, love, hate and rock ‘n’ roll

Boom:
- they still hate me for publishing the link (and secret plans) to their new website (waiting launch); boring blog with vintage posts (they are trying to kill me with posts like “the history of IT&C“);

- 44 new websites in their portfolio: automarket.ro, autof1.ro, afterhours.ro, mycredit.ro, trilulilu.ro, globber.ro, chip.ro, cinemagia.ro, program24.ro, eva.ro, mayra.ro, stiri24.ro, newstime.ro, event365.ro, topsanatate.ro, tolo.ro, blogdeliceu.ro, vochin.ro, level.ro, jocuri24.ro, jocuri-fun.ro, toplinks.ro, skiresorts.ro, gsp.ro, gsptv.ro, stelisti.ro, dinamovisti.ro, violamania.ro, craiovamaxima.ro, cfrmania.ro, mysport.ro, cfrmania.ro, echipafantastica.ro, dreamcup.ro, tricolori.ro, campionate.ro, ifotbal.ro, blogsport.ro, schiori.ro, pariori.ro, recursul.ro, usmedia.ro, muzicabuna.ro, muzica9.ro;

+ 3 other websites lifestyle/jobs they are keeping secret (don’t know why);

- they say they have 190 websites in their portfolio and 40-45% of the Romanian Internet advertising market;

ARBOmedia:

- they still hate me for publishing my thoughts on hi5 (dangerous content) – they still don’t know about my presence in a TV show on national television talking about some… internal affairs; Calin still hates me because of this photo but I’m not worried since he hates almost everyone in my messenger list; Tavi also hates me and thinks I’m “low” but again I’m not worried since sometimes he gets “high” :)

- online planning training with the agencies – poor organization because they didn’t expect planners to come in such big number; over 1 hour delayed; some young members of the team still don’t have any idea about their job (or they have a certain fear when speaking in public) :(

- without a doubt, Calin is the most important and experienced person in the online department – if he gets sick or decides to leave (I’m not saying anything), ARBOinteractive will be out of order; the funny thing is that I still like him (although he hates me – see above) and I really hope that some day he’ll have the right job;

- 2nd red signal from agencies: they organized a trip in the mountains but they had quite a few empty rooms; maybe it’s just me but I have the feeling that many people in the agencies avoid working with them mainly because of so many new guys in such a short notice; another sad thing is that 2 of the employees already updated their CVs on a jobbing website so I’m thinking they are not there to stay… or to sacrifice working after hours :)

- hi5.com in their portfolio (CAPITAL says exclusive representation); they invested quite a lot in promoting this website and we’ll just have to see if it was money well spent;

AdEvolution:

- they might hate me but I have no idea why (I have this effect on people);

- Realitatea Catavencu (one of Romania’s largest media groups) signed a new contract with them – I would stress the fact that this is a partnership (as Sorel Radu said) and Realitatea will still have a focus on sales; websites migrated from Boom;

- they say they have 148 websites in their portfolio and 35% of the Romanian Internet advertising market;

MPI:

- Orlando hates me because he thinks I write only positive posts about Boom… well, people hate me for all kind of weird reasons so I got used to it;

- Conquiztador.ro became no.1 in Trafic.ro – they still know how to exploit the PR potential trafic.ro has; I’m glad that finally a cultural/educational website became no.1 in Romania and above football/tabloids;

- here are some statistics that made me think (available in their portfolio): education – university degree (56%); age 20-35 yrs. (69%), 36-45 (16%), gender F (48%), M (52%); 51% married; 32% work in IT&C; 30% in FMCG); 9% in Administration and 18% in finance/banking (18%); hmmm? Really weird audience – I bet 57% want to purchase a motorcycle this year :)

- they say they have 38 websites in their portfolio (news and lifestyle) – click here to download rate-card;

- although they pay and have the BRAT audit, they still use trafic.ro as reference (here is something to think about – for some PR guys at the 2nd floor ;) );

Conclusion: I always thought I was a lovable person. I was wrong. If a blog can be a good idea for personal branding, my blog is a good example about how “not to do this” :)

Definiton: Hate is a term for the MMORPG internal measure of how much a non-playing character (NPC) wants to target a playing character (PC). The game keeps track of several quantities in calculating hate | more on wikipedia

Game on!



 

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