Bogdan Gavrila – Core Target | Business Blog

A new figure released by trafic.ro shows how many people stay on Romanian websites: 10.172.809 visitors (84.925.928 page views) – this was Monday, 28th of January 2008 (more info here).

Of course, now we can talk on this figures (Doru, Dragos).

Don’t buy advertising on foreign websites! Buy only .ro if you want Romanian audience!

ARBOmedia is very active this week with all the trainings/trips and hi5 promotion. Călin RotăruÅŸ: General manager ARBOinteractive gave an interview for HotNews/Iulian Comanescu but I was stunned to find out how they censored the word “Boule” from a poster behind the gm:
Continue reading ‘ARBOmedia censorship on HotNews Blogs’

Money:
- the Romanian currency (RON) was seriously affected this month;
- the rate-cards are still in RON and there are no plans to return to EUR again;
- only Boom has a sales plan to cover the loses;
- some publishers are loosing money due to currency variations;

Reach – IWS Update:
- 7,000,000 Internet users as of Sept/07, 31.4% penetration, per ITU.
- 1,769,300 Internet broadband connections as of Sept/07, per ITU, 7.9% p.r.
Continue reading ‘Romanian Internet Advertising Market – January 2008 update’

Deloitte Romania released yesterday its media predictions for 2008 (50% growth for the online budgets/ rising competitiveness from traditional media/ growing antipathy to the online advertisement itself/ growing opposition to the tracking of online behaviour).

“Internet advertising market in Romania is estimated at 10 million Euro in 2007, 3% of overall advertising spendures” – Radu Herinean, Enterprise Risk Services Manager la Deloitte Romania.

This post is not only about BrightRoll (“the world’s largest and most trusted video advertising network” in case it doesn’t sound familiar) and their commercials for video online advertising (they offer smart video ad campaigns on 250 top U.S. websites).

“Dangerous content” became a clear issue in Romania last year when several top websites started to host pornographic materials and a huge collection of naked ladies… and still do: Neogen is famous for this, ROL.ro wants to compete and the list can go on. What worries me is that some Romanian planners still target advertising on websites with x-rated sections or on websites with questionable content/referrals/keywords.

Dangerous content can affect our brand!