Trafic.ro (providing free traffic audit for Romanian websites, NCH ownership) was the first website to shape the online advertising market and 90% of the agencies still use it although BRAT (independent audit) published its first results. Of course, online marketeers plan to use BRAT in 2008 but it’s very hard to educate planners when they are used to click the “trafic.ro” icon in order to check out a website and interpret the graphs.
For the third time (officially, for the second time) Neogen decided to quit using trafic.ro as they suspected one of the companies owned by NCH (Activesoft) to use the data gathered by trafic.ro in order to develop inhouse projects.
Archive for December, 2007
Sanoma Hearst Romania (Startpage.ro, Cosmopolitan.ro, Femeia.ro, Mami.ro, fhm.ro, National-Geographic.ro, miresici.ro) aquired parinti.com, the second most popular community for parents in Romania.
Sanoma Hearst Romania already has its own online sales department and a budget for online acquisitions.
Continue reading ‘Sanoma Hearst Romania buys parinti.com’
From China Telecom 2008 conference – Vice Minister of Information Industry (Jiang Yaoping) said that over 60% of Chinese Internet users are connected through the broadband Internet – broadband users in China has reached 122 million (ranking first in the world).
Ministry of Information Industry showed that China’s telecommunications industry revenues increased with 30% comparing to 2002 while the main fixed-line operator China Telecom announced that figure has exceeded 38% (1/3 new broadband subscribers from rural areas in 2007). China’s rural demand for broadband Internet services is still very strong.
Continue reading ‘China’s broadband users has reached 122 million households’
Google launched today the Romanian beta version of Google Book Search.
ARBOmedia Romania imported from Poland the VIDEOstitial format and they started to prepare the sales for 2008. The VIDEOstitial was introduced in Poland in 2004 but this is also a sign that the Romanian online dept. will be closer to ARBOmedia Poland in the near future (maybe Calin Rotarus will have a new boss).
You might find very interesting the 270 000 RON offer with a 67,6%!!! discount available at 87 500 RON – of course, it’s a special offer for the holidays (probably there are some impulsive agencies out there, that cannot resist this offer and also get a free bottle opener or something like that).
Although the offer presents 3 million views, the VIDEOstitial is one of the most annoying and intrusive formats out there and there is a serious risk to stress 12,6% of the population with some kind of weird movie forcing sudden death 
