Since Doru left InitiativeMedia (1st of July 2007), he focused on his new business as an independent consultant. Now, the new website is almost ready and here is where you can check it out (It’s a blog written in English).
The first statement:
Marketeer is a young team of marketing professionals specializing in strategic marketing and online marketing.
We work with corporations and organizations from throughout the world as well as from Romania to design, develop, maintain, and market their businesses. We work to develop successful marketing strategies for businesses from large corporations to small home-based businesses. Each with their own unique marketing strategy designed to draw their potential customers as well as to “make the sale”.
I think that having the time for Marketeer.net SRL it’s like a dream came through for Doru because the company and domain date back from 2004 (seem to be old plans).
PS1: I know Doru will go nuts because of this post (since the website is still under heavy construction) but hey, someone has to do it!
PS2: Doru, If your company is called Marketeer.net, why don’t you book the www.marketeer.net domain?
“Pensii private” = Romanian for “private pension funds”, finally a healthy and decent business for the local oligarchs. Turns out to be a real phenomenon in Romania as we speak – the private pensions are also the primary source for the stupidest ads to hit the available media spaces this autumn.
In a time where people don’t like big corporations, big profits, dropping stocks, acquisitions, etc, I seem to realize that Google really is a lovemark for me.
I discovered Google in its early years and the simplicity made use it. Google shaped the way I think, made me focus and look for keywords both online and on my everyday life. Google was the first to teach me about networking with people and made me aware of the biblical power of the word. Google made me pragmatic and also structured my perception of the informational world we live in.
Google it’s not only a search engine.
It’s my no.1 business partner, an incredible tool for research, a philosopher and magic genie, it’s maybe the greatest man built machine on the planet and a way of life.
I know that because of Google, the human race grows to be smarter, safer and more aware of its thoughts.
During my last trip abroad I’ve met a businessman from Shanghai and we had a talk about the new emerging market in China and the local trends. Here is a movie I found today about China’s mid-autumn festival is celebrated with lanterns and “mooncakes”:
Neogen is the no.1 website in Romania and this is because many people invested money, time and creative energy in a great project. I respect that and indeed Calin had a vision and a great plan. Being no.1 also means 1 million unique users every week, high quality services and tons of content.
One thing I’ve noticed yesterday as I was tracking the crises was that Neogen generated emotions and the bloggers were very passionate about the subject. This is a thing Neogen should use in the future and convert all the feedback they had in order to create a better community.
Either we like it or not, Neogen also represents the publishers and the Romanian Internet users. Although we are not yet conscious about it, the Internet is now a mainstream phenomenon but the companies still behave like pioneers or underground digital guerrilla fighters. This is why when dealing with sensitive events you have to act like a player and control the big game. Neogen had the speech focused in 2 directions yesterday: a) trying to hide the evidence, acting like there was a minor incident; b) playing the victim. Also the people working in the industry had a protective and a non-critical attitude.
I believe that Neogen should step up and play the ball. The should be strong and speak about the safety issues on the Romanian Internet and they should assume the role of crime fighters. They should promote the fact that they are working with the Police and the proper authorities (and not the other way around) and they should act as the no.1 website: with integrity, responsibility and good common sense.
Hiding facts, minimizing problems or pretending that these are just media campaigns will affect the industry and all of us can face the same issues in the near future. This is why I said that I expect people like Orlando, Calin or Ionut to step up and act like proactive leaders.
As we speak, the events we saw yesterday present both a great threat and a great opportunity:
- the threat is regarding the media pressuring the authorities to block the websites
- the opportunity appeared because the traditional media managed to bring a serious problem in the mainstream and to raise awareness. This is why now there are strong expectations for pertinent solutions and active measures. The next step can be a positive one if the industry will react proAct properly.
Although my posts about Neogen seem very cruel, I have to say that I’m a true supporter and I have high expectations from everyone working over there. We all have.
DISCLAIMER: this is a personal blog. The contents of this site does not necessarily represent the expressed opinions of my employer, my endorsers or my partners.
