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Archive for October, 2006

Blogvertising and something I care about…

This is regarding my NGO involvement in the last 10 years:

On the last Netoo meeting I offered one of the NGO I founded to support the group (as in logistics, headquarters, know-how). NGO means non-governmental and non-profit. At this suggestion, Dragos Novac and Varabiescu asked me ironically: “what’s in it for you?”… of course I was offended…

So this post is dedicated to all the volunteer work I did in the last decade: to all the students we trained, to all the children that we tried to bring a smile, to the thousands of youngsters we helped find a job, to all the projects we developed and all the long nights spend trying to change systems… in life not everything is about making money.

I still support ASLS, ASPSE, OSE, ANOSR, USR, GIPIR, INTERMEDIU or VIP in their projects and I strongly think that the business environment should strongly support the NGOs – I care about the Corporate Social Responsibility initiatives and I hate to see ignorant people talk about “how to make some money”.

Probably to Novac and Varabiescu “volunteer” is synonym to “sucker” and because many of the bloggers do volunteer writing, the “blogvertising” initiative is not so honest as it seemed to be the first time. Rest assured that the serious bloggers will not write about some new product just because an agency has a budget for this…

The first international seminar dedicated to Competitive Intelligence

Mircea Tanase managed to pull his strengths and organize the first CI international seminar in Romania at World Trade Center. This was one of his goals from the first time I met him and I think the event is needed in Romania. They’ll have guest speakers from Shell Hydrogen-Netherlands, Intell Competitiv-Romania and Comintell-Sweden.
The first session will be hosted by Vasile Paun (Romanian Army Intelligence) one of the promoters of this concept in Romania (his latest book „Puterea Informationala” is available at Tritonic).
You can register here… or read more on the official website (here).
You can read here the articles Mircea Tanase writes for Business Adviser on monthly basis..

The Anonymous Elect: Market Research Through Online Access Panels

This is the name of the book Andrei Postoaca (IPSOS Interactive CEO) wrote. The book is available on the Amazon and I’m sure it’s more interesting than the book everybody bought last week (some of you know what I’m talking about).

Book Description:
“The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.”

Online shopping – money back guarantee

The Romanian Government Ordinance no. 130/2000 and the law 51/2003 applies also to the Internet – this means that if you buy something online from a Romanian e-shop, the law says that you are entitled to a 10 days money-back guarantee.

While surfing some of the most important online shops, I’ve seen that the “10 days money-back guarantee“ is not mentioned, so I’m thinking that the general public needs an awareness campaign.

How to keep your banners in the first screen…

culinarro.gif

Via Dragos Roua, they are testing the new version of culinar.ro (Mirabilis 2.0) so maybe they’ll take care of this problem also… till then, MRM Partners should be worried because their banner is down low…




 

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