Category Archives: Media & Advertising

Big brother network – Sprint Advert

Posted on April 29, 2009 by Bogdan Gavrila

I liked this particular comment on YouTube: More like the “big brother” network. I don’t want a phone company that knows what I’m doing every second I’m on their network – I just want good coverage, good bandwidth and no … Continue reading →

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Bigger case reloaded – It’s going to be on the Internet

Posted on April 13, 2009 by Bogdan Gavrila

Catalin Tolontan warns in an interview about a new case similar to Bigger Group and their overnight bankruptcy. Augustin Roman (General Manager at Gazeta Online) also has a post regarding this issue but in both cases, they don’t mention the … Continue reading →

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Virals before the Internet – 1944: the first flash mob in history caught on film

Posted on April 10, 2009 by Bogdan Gavrila

2009: Liverpool Street Station 1944: Calea Victoriei, Bucharest, Romania (minute 0:41) Notes: – pre-existing social networks based on word-of-mouth can produce and increase brand awareness/social events and happenings; – social networks exist beyond Internet; – although the term/concept of “viral … Continue reading →

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RadioZU.ro no.1 online radio in Romania

Posted on March 27, 2009 by Bogdan Gavrila

According to official BRAT/SATI figures: week>16.03-23.03> 1. RadioZU – 123.085 unique clients 2. Radio21 – 78.346 unique clients 3. EuropaFM – 77.272 unique clients week>9.03-15.03> 1. RadioZU – 130.272 unique clients 2. Radio21 – 76.399 unique clients 3. EuropaFM – … Continue reading →

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10 years of BRD – Groupe Société Générale – tactical 360 campaign

Posted on March 27, 2009 by Bogdan Gavrila

BRD – Groupe Société Générale is the second bank in terms of banking assets in Romania. They rank first of the financial entities listed at the Bucharest Stock Exchange and second of all the listed companies and this week they … Continue reading →

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Fake Mini viral campaign

Posted on March 27, 2009 by Bogdan Gavrila

Launched yesterday in UK:

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GSP teaser – 9th of march

Posted on March 3, 2009 by Bogdan Gavrila

Gusti and Sorin keep their deepest secrecy and start this teaser campaign. In 5 days they’re going to let us know their brand new and brain blowing online project. Rumors say it’s gooing to be way too cool LATER EDIT … Continue reading →

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Vodafone viral – how to pick up girls

Posted on February 19, 2009 by Bogdan Gavrila

Caught my attention last week, before Valentine’s Day: The website: www.tecombini.ro – client: Vodafone/Agency: McCann Erickson Romania

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Copywriters – We can believe in

Posted on February 5, 2009 by Bogdan Gavrila

Here is a studycase for sociology and advertising:  two posters, two different countries, two presidents, two success stories, two copywriters, two different schools, 18 years between them, same target, same learning books. The copywriter has ultimate responsibility for the advertisement’s verbal or textual … Continue reading →

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Bogdan Popescu, Digital Sales Manager at PRO TV

Posted on January 30, 2009 by Bogdan Gavrila

Last August I was blogging on PROTV / MediaPro Interactiv – plans for 2009 and their new Romanian online sales team. Beginning with january 2009, Bogdan A. POPESCU is the Digital Sales Manager at PRO TV/CME group and although we haven’t seen … Continue reading →

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Laurentiu Ionete – interview on HotNews.ro

Posted on January 14, 2009 by Bogdan Gavrila

41 media questions in a “must read” interview with Laurentiu Ionete, GM at CLIR Media, the most efficient advertising sales agency in 2007 (1.046% growth compared to 2006), part of INTACT Media Group.

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