Category Archives: Media

SATI: Romanian Online Advertising Market – 2009 Fragmentation Map

SATI: Romanian Online Advertising – Market Overview Here are 14 points underlining the main players on this market in 2009. Since some people might consider the list below “a top”, I must say that it is only a list and … Continue reading

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Mihai Trandafir, Universal McCann: 70 mil EUR in 2008

Mihai Trandafir, Managing Director Universal McCann, has a very interesting interview in Wall-Street.ro pointing out 2008 results and the challenges to face in 2009: 35% growth in 2008; 70 mil. eur turnover last year; -15%/60 mil. estimate in 2009; atypical … Continue reading

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RadioZU.ro no.1 online radio in Romania

According to official BRAT/SATI figures: week>16.03-23.03> 1. RadioZU – 123.085 unique clients 2. Radio21 – 78.346 unique clients 3. EuropaFM – 77.272 unique clients week>9.03-15.03> 1. RadioZU – 130.272 unique clients 2. Radio21 – 76.399 unique clients 3. EuropaFM – … Continue reading

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IBM study: Online video cannibalises TV consumption

According to a poll of 2,800 people in six countries, 76 percent have viewed online video, and 45 percent are regular viewers. Among people who have watched online video, 15 percent say that as a result they watch “slightly less” … Continue reading

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Press release regarding Internet measurement in Romania

SATI becomes the only official entity to measure the Internet traffic and Internet audience in Romania as of today. INTACT Media Grup, MediaPRO, Realitatea-Catavencu, Ringier Romania and Internet Corp are the first media groups planning to quit using trafic.ro and … Continue reading

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