Category Archives: Media & Advertising

Embedded Video Playing Ad in a Print Magazine

Posted on August 20, 2009 by Bogdan Gavrila

CBS and partner Pepsi Max – the first-ever VIP (video-in-print) promotion: Opening the page activates the player, a quarter-inch–thick screen with circuit board underneath. Full Story here (WIRED report)…

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Romanian Media & Advertising in 2008 – Financial results

Posted on August 20, 2009 by Bogdan Gavrila

Top10 | Agency Name/ Turnover 2008 (eur) / Turnover 2007 (eur) •B.V. McCann Erickson / 75,7 mil / 57,8 mil •Mercury360 / 18,9 mil / 17,3 mil •Graffiti BBDO / 17,9 mil / 23,3 mil •Grey Worldwide Romania / 17,7 … Continue reading →

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Yaams – the fastest spike on the planet

Posted on August 18, 2009 by Bogdan Gavrila

PUMA has another “wonder shoe” designed to write history – the Yaam (pronounced yom), the sprint spike created exclusively for Usain Bolt to run the Berlin World Championships. 149 grams, superlight, 80-85 EUR, very orange, way too cool. Details here… … Continue reading →

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Sir Martin Sorrell, WPP Group CEO forcasting the ad recession

Posted on August 12, 2009 by Bogdan Gavrila

-850 mil USD spend on Google; -digital advertising: 25% of their business; -digital appears attractive because the absolute cost is less; -interesting quote regarding digital measurement: “we still don’t know [...] how more effective digital is or not”

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Netbridge Investments – Boom declared insolvent

Posted on July 23, 2009 by Bogdan Gavrila

Before reading the post below, please read the article wrote on 30th of Nov 2008 (Financial crisis hits Netbridge companies). After 8 months… Netbridge Investments (Boom), the biggest online player in 2008 in Romania (sales house), was declared insolvent by … Continue reading →

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Vodafone – Mobile Advertising Campaign of the Year

Posted on June 30, 2009 by Bogdan Gavrila

Last week I found out a positive piece of news regarding mobile advertising in Romania. Starcom Direct (part of Starcom MediaVest Group) won one of the prizes in the Vodafone – Mobile Advertising Campaign of the Year contest (London) with … Continue reading →

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SATI: Romanian Online Advertising Market – 2009 Fragmentation Map

Posted on June 24, 2009 by Bogdan Gavrila

SATI: Romanian Online Advertising – Market Overview Here are 14 points underlining the main players on this market in 2009. Since some people might consider the list below “a top”, I must say that it is only a list and … Continue reading →

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IAB Romania & PwC report: 20 mil EUR Internet Advertising market in 2008

Posted on May 28, 2009 by Bogdan Gavrila

IAB Romania and PwC announced the results regarding the online advertising market in Romania in 2008. Notes regarding PwC report: – est. 72,4 million RON – at a 3.6 medium RON/EUR rate in 2008 it means 20 mil EUR; – … Continue reading →

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Mihai Trandafir, Universal McCann: 70 mil EUR in 2008

Posted on May 19, 2009 by Bogdan Gavrila

Mihai Trandafir, Managing Director Universal McCann, has a very interesting interview in Wall-Street.ro pointing out 2008 results and the challenges to face in 2009: 35% growth in 2008; 70 mil. eur turnover last year; -15%/60 mil. estimate in 2009; atypical … Continue reading →

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Brand Intelligence – Tips for blog advertising

Posted on May 16, 2009 by Bogdan Gavrila

A digital newspaper noticed yesterday that a blog campaign started two days ago had zero reactions. When starting a campaign on blogs, companies should know and track some key aspects when targeting Romanian blogosphere. Here are some things from a … Continue reading →

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Viral campaign from Samsung LED TV

Posted on May 15, 2009 by Bogdan Gavrila

Samsung LED TV – probably the best viral video until now with almost 8 million views on YouTube in the first two months. This is something you just can’t do on television

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