Category Archives: Media & Advertising

Google Romania +50% in 2011

Posted on December 16, 2010 by Bogdan Gavrila

Duceam odata o vorba cu un coleg din industrie venit de prin tarile calde Amandoi am concluzionat ca nu prea e rost de business pentru Google in Romania cat timp pe piata locala rebate-ul pleaca de la 35% si mai … Continue reading →

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Internet Advertising Revenue Report – Romanian Online Advertising Industry Survey, 2010 First Six-Month. IAB/PwC

Posted on December 16, 2010 by Bogdan Gavrila

Internet Advertising Revenue Report – Romanian Online Advertising Industry Survey, 2010 First Six-Month In 2008, PwC Romania has been asked by the IAB Romania to assess the value of the local online advertising market (Romanian websites) through a quantitative survey with … Continue reading →

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Maria Tudor, Zenith Media, speaking about online growth in Romania

Posted on June 9, 2010 by Bogdan Gavrila

IAA Young Proffessional hosted a round table this week – the speakers presented their thoughts after IAA 2010 World Congress in Moscow. Maria Tudor (Managing Director, Zenith Media) also spoke about optimism in the local Internet market and about online … Continue reading →

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1.000.000 unique visitors – Romanian website, studycase

Posted on March 6, 2010 by Bogdan Gavrila

Few people know the history of the Internet in Romania but yesterday I had the chance to notice the sudden death of local legend – I think it deserves a post. 1996 – The first Romanian newspaper published on the … Continue reading →

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Top 20 Advertisers in 2009 vs 2008: bigger discounts, more exposure, same money

Posted on January 26, 2010 by Bogdan Gavrila

I had a twit  this morning about Simina’s article based on local media budgets in 2009 published in Wall-Street. According to Alfa Cont numbers,  Romanian top 20 advertisiers spent almost, 2005,3 mil EUR (rate card) in 2009 compared to 2174,2 mil EUR (rate card) in … Continue reading →

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Kaspersky viral campaign in Romania

Posted on January 12, 2010 by Bogdan Gavrila

I’ve noticed Kaspersky Antivirus getting involved in a very interesting community campaign. I like it when people say that Christmas should last longer, therefore having a green Santa in January is always fun. If you enter MosKraciunVerde.ro you still have the … Continue reading →

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Orange blogging platform II

Posted on November 4, 2009 by Bogdan Gavrila

On the 16th I had a short post and a teaser about Orange and their blogging platform in Israel. Dvorit Shargal, the famous israeli blogger attending World Blogging Forum in Bucharest has the blog hosted on a public Orange platform. … Continue reading →

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BIZ Magazine cover story – Internet Marketing

Posted on October 22, 2009 by Bogdan Gavrila

This september, BIZ Magazine asked me to say a few thoughts in an interview regarding Internet marketing in Romania. The cover story they published this month is related to internet marketing and online advertising. I reccomend you to buy the … Continue reading →

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Orange blogging platform I

Posted on October 16, 2009 by Bogdan Gavrila

I was surfing the guests invited to attend the World Blogging Forum in Bucharest and I’ve noticed that Dvorit Shargal, famous for her israeli blog called Velvet Underground, has the blog hosted on a public platform powered by Orange Israel:

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7 thoughts for new media communications regarding rumors, neuromarketing, bad publicity and notoriety

Posted on October 8, 2009 by Bogdan Gavrila

I had three interesting conversations with three friends and I’ve decided to write in this post some conclusions based on research, books, experience and so on. Of course, this might explain my daily behavior and why I always have a big smile … Continue reading →

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MINI. Two Untamed. MINI Coupé Concept. MINI Roadster Concept.

Posted on September 15, 2009 by Bogdan Gavrila

Yesterday I was thinking to upgrade my MINI and that I really like the new Coupé Concept. Yeap, MINI is a fun car, I remember that last summer it used to give me a big smile while driving home after a long day … Continue reading →

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