Category Archives: Internet

Stuff on the Internet

Vodafone, Mircea Badea, MediaPro, RomaniaLibera, BusinessLive

Posted on June 11, 2010 by Bogdan Gavrila

New corporate scandal with Vodafone Romania, Mircea Badea, MediaPro & Medien Holding: 1. Mircea Badea closed his Vodafone subscription after he saw (and considered) an unethical campaign running on blogs – BusinessLive covered the story here (local blogger annoyed); 2. … Continue reading →

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Maria Tudor, Zenith Media, speaking about online growth in Romania

Posted on June 9, 2010 by Bogdan Gavrila

IAA Young Proffessional hosted a round table this week – the speakers presented their thoughts after IAA 2010 World Congress in Moscow. Maria Tudor (Managing Director, Zenith Media) also spoke about optimism in the local Internet market and about online … Continue reading →

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ARBOinteractive launches Behavia in Romania

Posted on April 21, 2010 by Bogdan Gavrila

ARBOinteractive just launched Behavia in Romania and I’ve promised Calin Rotarus to write a few words about the product. As we speak Behavia is also the first and only ad-network in Poland (and one of the few in Europe), which offers behaviorally … Continue reading →

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IAA YP – Marketing research with Dan Petre

Posted on January 28, 2010 by Bogdan Gavrila

I’m doing live blogging right now from a very interesting event hosted the International Advertising Association (IAA Romania) YP Chapter. Dan Petre (Managing Partner D&D Research) is delivering a great presentation on insights, market research, tools and advanced techniques. Also … Continue reading →

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Romanian online advertising market: historical fragmentation, great opportunities for media agencies

Posted on January 14, 2010 by Bogdan Gavrila

At a first glance, I’m almost sure that 2010 will be the year of media buying agencies in Romania. The fragmentation is amazing and probably the client service and decent rebates will decide who will perform the best in 2010. … Continue reading →

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