Category Archives: Advertising

Advertising

7 thoughts for new media communications regarding rumors, neuromarketing, bad publicity and notoriety

I had three interesting conversations with three friends and I’ve decided to write in this post some conclusions based on research, books, experience and so on. Of course, this might explain my daily behavior and why I always have a big smile … Continue reading

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MINI. Two Untamed. MINI Coupé Concept. MINI Roadster Concept.

Yesterday I was thinking to upgrade my MINI and that I really like the new Coupé Concept. Yeap, MINI is a fun car, I remember that last summer it used to give me a big smile while driving home after a long day … Continue reading

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Embedded Video Playing Ad in a Print Magazine

CBS and partner Pepsi Max – the first-ever VIP (video-in-print) promotion: Opening the page activates the player, a quarter-inch–thick screen with circuit board underneath. Full Story here (WIRED report)…

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Yaams – the fastest spike on the planet

PUMA has another “wonder shoe” designed to write history – the Yaam (pronounced yom), the sprint spike created exclusively for Usain Bolt to run the Berlin World Championships. 149 grams, superlight, 80-85 EUR, very orange, way too cool. Details here… … Continue reading

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Sir Martin Sorrell, WPP Group CEO forcasting the ad recession

-850 mil USD spend on Google; -digital advertising: 25% of their business; -digital appears attractive because the absolute cost is less; -interesting quote regarding digital measurement: “we still don’t know [...] how more effective digital is or not”

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