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Archive for the 'Advertising' Category

Kaspersky viral campaign in Romania

I’ve noticed Kaspersky Antivirus getting involved in a very interesting community campaign. I like it when people say that Christmas should last longer, therefore having a green Santa in January is always fun.

If you enter MosKraciunVerde.ro you still have the chance to win one of the 111 special prizez – the big prize: lifetime subscribtion to Kaspersky Antivirus :)

Orange blogging platform II

On the 16th I had a short post and a teaser about Orange and their blogging platform in Israel. Dvorit Shargal, the famous israeli blogger attending World Blogging Forum in Bucharest has the blog hosted on a public Orange platform.

Today you can check out the Romanian version of the blogging platform: http://www.orangeblog.ro/

BIZ Magazine cover story – Internet Marketing

This september, BIZ Magazine asked me to say a few thoughts in an interview regarding Internet marketing in Romania.

The cover story they published this month is related to internet marketing and online advertising. I reccomend you to buy the magazine and read and read it from scratch. Continue reading ‘BIZ Magazine cover story – Internet Marketing’

Orange blogging platform I

I was surfing the guests invited to attend the World Blogging Forum in Bucharest and I’ve noticed that Dvorit Shargal, famous for her israeli blog called Velvet Underground, has the blog hosted on a public platform powered by Orange Israel: Continue reading ‘Orange blogging platform I’

7 thoughts for new media communications regarding rumors, neuromarketing, bad publicity and notoriety

I had three interesting conversations with three friends and I’ve decided to write in this post some conclusions based on research, books, experience and so on. Of course, this might explain my daily behavior and why I always have a big smile on my face and I’m never nervous no matter what people are saying  :)

1. Nucleus accumbens – the craving spot is in our brains

In April I was blogging about Buyology, the latest book signed by Martin Lindstrom. I finally managed to buy it and the book is filled with useful learnings. One interesting chapter covers the study conducted among smokers – the result showed that cigarette warning labels not only fail to reduce smoking but they activate the nucleus accumbens (craving spot) in their brains and encourage smokers to light one :)

-”Instead of save lives, become a killer marketing tool for tabacco industry” says Lindstrom in his book.

Don’t smoke! Can cause cancer :)

Continue reading ‘7 thoughts for new media communications regarding rumors, neuromarketing, bad publicity and notoriety’




 

Internet Advertising in Romania

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