According to “Leading Brands by Romanian Internet Users” (Gemius & Evensys), Dacia is the most powerful Romanian brand to hit the Internet. Although I had many questions regarding the results presented by Gemius, I had the chance to find out more about the study from Catalin Emilian (the Operations Manager of Gemius Research Romania) in a private meeting we had earlier this week. His point of view encouraged me to study how Dacia is perceived in the online environment and thanks to Catalin I had some new insights 
Dacia Sandero was launched this week (Salon Auto de Genève) and probably you had the chance to see the photos of the new model. Here are the first TV commercials:
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